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A Celebration of Wine

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The Project

The Great Fermentation is a hands-on and taste buds-open experience that promises to tear down the daunting barriers that keep many people from drinking and enjoying wine. This attraction leaves behind the traditional messages of wine connoisseurship and elitism, and delves into the two most important questions that promise to draw more people to wine than ever before – what tastes good to you and why you like what you like. With this understanding guests will find comfort in choosing a wine they will like without the fear of judgment or critique.

Keep an eye out for the traveling TGF troupe, Snooty Merlot, Dr. Shiraz, Fizzy Champagne, Zinny, the Riesling Twins, and friends will undoubtedly pop-up someplace unexpected near you.

Hint…Visit a vineyard in Chicago Water Tower Place, level 3 at a pop-up showcase from 11/24/17 – 12/27/17  to catch a glimpse of what is to come in 2019! Help support the project and make it come to life by visiting the pop-up, sharing it with friends, and joining our Wine Circle in partnership with Bright Cellars. 

  • Travel to Castellani's Vineyards in Italian countryside of Tuscany in the Pentasensory™ experience in partnership with Igloo Vision through a shared 360˚ VR experience with your whole group. 

  • Play games to explore your wine preferences (including with partners Aroma Academy)

  • Pairings every which way!

Find us on social media to learn more – @TheGreatFermentation

Discover the wine you love!

A wine community from the comfort of home. 

Become a member of the Wine Circle. A special offering for this month only, receive your first 5 bottles for $38 dollars (+ applicable taxes). Delivery included. You save over 50%.

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TGF Wine Circle, Powered by Bright Cellars, is a web-based wine membership community that provides users with vast options and a vast selection of wines – making this an ideal next step in discovering your preferences.

By joining this Wine Circle you are helping to make The Great Fermentation come to life in 2019. Keep watching the progress while together we bring The Great Fermentation to life.

"I'm not an elitist. Just an ordinary snob with impeccable taste."
-Snooty Merlot

Our Partners

Wine Circle Partner Bright Cellars is the wine club experience that matches you with great wine based on your personalized taste profile.

Wine Circle Partner

Bright Cellars is the wine club experience that matches you with great wine based on your personalized taste profile.

Venue Partner GGP is a retail real estate company headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP. Our mission is centered around owning, managing, leasing and redeveloping premier retail properties throughout the United States.

Venue Partner

GGP is a retail real estate company headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP. Our mission is centered around owning, managing, leasing and redeveloping premier retail properties throughout the United States.

An Interactive Experience Partner The Aroma Academy is your route to expertise in; aroma recognition, aroma development and mastering the sense of smell.

An Interactive Experience Partner

The Aroma Academy is your route to expertise in; aroma recognition, aroma development and mastering the sense of smell.

Pentansesory™ Experience Partner Igloo designs, develops and delivers immersive 360° projection domes, projection cylinders, and all of the enabling technologies. 

Pentansesory™ Experience Partner

Igloo designs, develops and delivers immersive 360° projection domes, projection cylinders, and all of the enabling technologies. 

An Event Partner IRL (in real life) is an immersive shopping experience brought to you by The Lionesque Group and GGP located at Water Tower Place.

An Event Partner

IRL (in real life) is an immersive shopping experience brought to you by The Lionesque Group and GGP located at Water Tower Place.