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The Project

The Great Fermentation is a 40,000 square foot multi-sensory museum attraction that we are planning to open in 2019.

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In this hands-on and taste buds-open experience we are tearing down the daunting barriers that keep many people from drinking and enjoying wine.

An attraction leaving behind the traditional messages of wine connoisseurship and elitism, and delving into the two most important questions that promises to draw more people to wine than ever before – what tastes good to you and why you like what you like. With this understanding guests will find comfort in choosing a wine they will like without the fear of judgment or critique.

Teaser Trailer of the experience

Keep an eye out for the traveling TGF troupe, Snooty Merlot, Dr. Shiraz, Fizzy Champagne, Zinny, the Riesling Twins, and friends, will undoubtedly pop-up someplace unexpected near you.

 

The Prototype

Missed the prototype in Chicago's Water Tower Place from November - December 2017? No worries.

Checkout what happened and get connected by staying up to date with the project by connecting with us on social media and signing up for our newsletter.

Highlights:

  • Travel to Castellani's Vineyards in Italian countryside of Tuscany in the Pentasensory™ experience in partnership with Igloo Vision through a shared 360˚ VR experience with your whole group. 

  • Play games to explore your wine preferences (including with partners Aroma Academy)

  • Pairings every which way!

Discover the wine you love!

A wine community from the comfort of home. 


Become a member of the Wine Circle. Support The Great Fermentation and you save $30, over 50% off your first wine order. And delivery to your home is included.

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TGF Wine Circle, Powered by Bright Cellars, is a web-based wine membership community that provides users with vast options and a wide selection of wines – making this an ideal next step in discovering your preferences.

This win-win will extend your Great Fermentation experience with incredible wines based upon your preferences and help fund the next phase of the project.
TGFWine.com

A first step toward an official crowdfunding campaign.

"I'm not an elitist. Just an ordinary snob with impeccable taste."
-Snooty Merlot

Our Partners

Interested in becoming a partner? Email: info@gmcurley.

Wine Circle Partner Bright Cellars is the wine club experience that matches you with great wine based on your personalized taste profile.

Wine Circle Partner

Bright Cellars is the wine club experience that matches you with great wine based on your personalized taste profile.

Venue Partner GGP is a retail real estate company headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP. Our mission is centered around owning, managing, leasing and redeveloping premier retail properties throughout the United States.

Venue Partner

GGP is a retail real estate company headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP. Our mission is centered around owning, managing, leasing and redeveloping premier retail properties throughout the United States.

An Interactive Experience Partner The Aroma Academy is your route to expertise in; aroma recognition, aroma development and mastering the sense of smell.

An Interactive Experience Partner

The Aroma Academy is your route to expertise in; aroma recognition, aroma development and mastering the sense of smell.

Pentansesory™ Experience Partner Igloo designs, develops and delivers immersive 360° projection domes, projection cylinders, and all of the enabling technologies. 

Pentansesory™ Experience Partner

Igloo designs, develops and delivers immersive 360° projection domes, projection cylinders, and all of the enabling technologies.