A Celebration of Wine
The Great Fermentation is a hands-on and taste buds-open experience that promises to tear down the daunting barriers that keep many people from drinking and enjoying wine. This attraction leaves behind the traditional messages of wine connoisseurship and elitism, and delves into the two most important questions that promise to draw more people to wine than ever before – what tastes good to you and why you like what you like. With this understanding guests will find comfort in choosing a wine they will like without the fear of judgment or critique.
Hint…Visit a vineyard in Chicago Water Tower Place, level 3 at a pop-up showcase from 11/24/17 – 12/27/17 to catch a glimpse of what is to come in 2019! Help support the project and make it come to life by visiting the pop-up, sharing it with friends, and joining our Wine Circle in partnership with Bright Cellars.
Travel to Castellani's Vineyards in Italian countryside of Tuscany in the Pentasensory™ experience in partnership with Igloo Vision through a shared 360˚ VR experience with your whole group.
Play games to explore your wine preferences (including with partners Aroma Academy)
Pairings every which way!
Find us on social media to learn more – @TheGreatFermentation.
Discover the wine you love!
A wine community from the comfort of home.
Become a member of the Wine Circle. A special offering for this month only, receive your first 5 bottles for $38 dollars (+ applicable taxes). Delivery included. You save over 50%.
TGF Wine Circle, Powered by Bright Cellars, is a web-based wine membership community that provides users with vast options and a vast selection of wines – making this an ideal next step in discovering your preferences.
By joining this Wine Circle you are helping to make The Great Fermentation come to life in 2019. Keep watching the progress while together we bring The Great Fermentation to life.
"I'm not an elitist. Just an ordinary snob with impeccable taste."